taught by Kevin Werbach of UPenn (US)
Aa extracted from the Coursera website,
Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.
Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in areas such as marketing, human resources, productivity enhancement, sustainability, training, health and wellness, innovation, and customer engagement. Game thinking means more than just dropping in badges and leaderboards; it requires a thoughtful understanding of motivation and design techniques. This course examines the mechanisms of gamification and provides an understanding of its effective use.
The course is divided into 12 units. We will cover two of them each week:
1. What is Gamification?
3. Game Thinking
4. Game Elements
5. Psychology and Motivation (I)
6. Psychology and Motivation (II)
7. Gamification Design Framework
8. Design Choices
9. Enterprise Gamification
10. Social Good and Behavior Change
11. Critiques and Risks
12. Beyond the Basics
This course is designed as an introduction to gamification as a business practice. No particular technical knowledge or prior coursework are required.
Future information- go to https://www.coursera.org/course/gamification?utm_campaign=2013-march-newsletter&utm_date=1364355120&utm_source=newsletter&utm_user=6056&utm_medium=email&utm_recommendation=1&utm_variant=87.